Strategy and Serendipity: A Billion †Dollar Bonanza management case study

Mini Case 2 Strategy and Serendipity A cardinal Dollar Bonanza Key Issue / Problem Serendipity on how two modern drugs were discovered. Realising a strategy turnout from a serendipity.Analysis Researcher develop a new drug for the heart disease, as the drug were a curative for MED, the manager in Pfizer strategise this and tie a this accidental results to into a blockbuster drug.Alternatives reinvigorated planning of changing a trouble of a research into an option of curing another disease.Key decision to make Although a drug discovered to lot drug disease became a failure, and turn out to solve MED problem, thus a new strategy to utilise it have to be made Capabilities An unintended strategy, which were to cure the heart disease, turn out as s serendipity of curing a another dysfunction, and able to generate income of $3 billion dollar per year. decision Criteria The strategy of the unintended plan turn out to be a huge sum of turnover. Stakeholders The investors, r esearchers, patients.Resources The managers of Pfizer, reseachers, Implementation plan To always have a ersatz for a strategy which is still under testing. Vision / Mission / Objectives To create a drug to vote down heart disease To overcome a mistake, and make a seredipity out of it.Assumption The smart team on how they able to strategise the need to the new drug for the MED and generate cash flow stream out of it. discussion QuestionQuestion 1Serendipity is random from my point of view. Occurrence of this is not predicted or there might be not any proven statistic of the occurrence figure. Serendipity means a felicitous accident or pleasant surprise a fortunate mistake. Specifically, the accident of finding something good or useful while not specifically inquiring for it.Question 2Strategic initiative is any activity a pursues to explore and develop a new product and process into new markets. In this case, it has been said to be an unrealized strategy for both sildenaf il citrate and Cialis. The management initiated their new venture into a drug to overcome a heart disease, and it turn to be a cure for ME, where they have the same market, which is the medical drug supply, but for a diametrical purpose. With its huge demand around the globe, these occurrences have become a serendipity for them.Question 3The model that explains Viagra/Cialis story is scenario planning. In this model, the managers envisions different what if scenario. In the analysis stage, they will be able to brainstorm and identify the possible future scenarios to anticipate plausible futures. This is what shows in the case study above, as the turnout from a strategy of marketing a heart disease drug was a failure, they turned it into a alternative for MED cure disease. The serendipity there is because the drug was able to use for MED. IF, the drug was a failure, then they have must have already planned or strategize something to overcome the losses.Question 4No, the story of Via gra/Cialis will not inspire me to design a strategic management process. I will not be hoping for serendipity happens if my strategy fails, and the utilising the failure as an alternative. I will only plan for a strategy which is practical on that moment and prepare for possible future scenario using different simulations. If something happens as this case, then I would use this opportunity to make use of it and cover the loss for my failure, in a simple way saying it to outfox my position.