Competing in the global arina Essay Example | Topics and Well Written Essays - 1000 words - 2

Competing in the global arina - Essay sampleVertical integration is brought about in any business by increasing or change magnitude the control a firm has everyplace its inputs and distribution of outputs and services. This would include both backward and forward integration. retral integration is the control over inputs or supplies, whereas, forward integration is the firms control over its outputs or supplies.Full vertical integration occurs when a firm incorporates a value-chain of a supplier and/or that of a distribution channel into its own value chain.2 This could happen in two ways when a firm expands its activities directly in other countries or finished acquisition of existing companies in these countries. flat integration involves expansion of the business at the same level of the value chain.This could be done through acquisitions or expansions into related or unrelated productions, but at the same level of the value-chain.To launch a new product, ample research must have been carried out to determine the suitability of the product in the new market. If solitary(prenominal) there is a demand for a product, it should be launched in the new body politic/market.To launch a new product, the market/consumer population must be ready for its launch. The consumer should be aw ar of the benefits of the product and must be ready to experiment with the new product/service.To be able to successfully launch a new product in a foreign country, the company should have ticker competencies in manufacturing the product. A product will be accepted in a foreign market, if and only if it is better than the existing products available in that market/country. The manufacturer should make sure that his products/services are the best in the country and there is no competition. This might require integration in whatsoever form either vertical or horizontal to ensure the competitiveness of the products.Decisions regarding the time of launch of product and pricing wo uld have to be carefully worked