Monday, September 30, 2019

Of mIce and Men, how Steinbeck creates sympoahty and animosity towards Curley’s Wife Essay

In of Mice and Men by John Steinbeck, Curley’s wife sparks much debate and controversy, being an extremely important character in the book as she symbolises the gender inequality and discrimination of the period. At the start of the novella, we assume she is just a plot device, but later on find out that there is much more about her and she has a very important role in the book as being the only woman. During the 1930’s women were treated unequally to men, and weren’t treated with as much respect, which is reflected later when we realise that Curley’s wife isn’t addressed with a name. The attitude to women at the time contrasts with how gender inequality is now; women have the right to vote and they are now appreciated. The novella is set in the 1930s in Soledad, near Salinas, California. The novella was set during the American depression. Soledad, meaning loneliness in Spanish is also cleverly used as the place name of where the fictional ranch is set. This merges in with the theme of loneliness that runs throughout the novel, foreshadowing what we later find out about Curley’s wife’s life on the ranch. The Great depression was triggered by the Wall Street Crash of 1929 and left millions of people unemployed. All the while people lost confidence, felt insecure and the American Dream had vanished, linking to what all the men on the ranch want, but now seems impossible to achieve. Because of the ranch being an isolated and primitive, the lifestyle was lonely. Steinbeck uses his personal experience as a ranch worker to describe how the workers felt: George says that â€Å"ranch workers are the loneliest people in the world and don’t belong nowhere†. Steinbeck also portrays loneliness through characterisation. Perhaps the loneliest character, which Steinbeck creates in the novel, is Curley’s wife. She is the only female in the ranch and although she is married, you never witness the distinct couple of Curley and his wife together. She is never really noticed, hence the sense of sexual discrimination. Section 1: Of Mice and Men is filled with tragic events which come in a crucial structure that are hinted throughout the book. In fact, even the title foreshadows the unfortunate situations that take place. â€Å"Of Mice and Men† comes from the poem by Robert Burns – To a Mouse. ‘The best-laid schemes o’ mice an’ men/ gang aft agley./ An’ lea’e us nought but grief an’ pain./ Forn  promis’d joy!’. The poem tells us that the best things always go wrong and leave you with nothing but grief and pain, this relates to the novella well because the best dream for Curley’s wife was to be in the ‘pitcures’, but because her mother took them away (she believed) her dreams was shattered and now is left in an unhappy marriage on a ranch where she doesn’t belong. The first moment that we hear about Curley’s wife is when Candy describes her in the bunkhouse, through gossip. He describes her as a sex object, sounding quite negative towards her. Steinbeck first describes her in a less judgmental way, not really showing a strong opinion of her, unlike Candy’s view which is much more frustrated and clear: ‘well i think Curley’s married†¦a tart’. When Candy describes her as a ‘tart’ and the use of an ellipsis, shows that he recoils when using such a derogatory term. The reader already pictures Curley’s wife in their head, and we immediately seem to dislike her, but also sympathise for her because she is gossiped about before the reader even meets her and can make their own decision. One of the reasons why we first hear about Curley’s wife before we meet her is because the men on the ranch all dislike Curley, and they all presume she is as mean as he is. Again, when she is introduced, an ill feeling overcomes the atmosphere indicating that Lennie will be getting into a mess with her. George states in the very beginning that he is always getting into mishaps, â€Å"You do bad things and I got to get you out,†. In the first scene, we learn that Lennie likes to stroke mice and other soft creatures, but has a tendency to kill them accidentally. This foreshadows the death of his puppy and the death of Curley’s wife. Furthermore, when George recounts that Lennie grabbed the woman’s dress in Weed and would not let go, the reader anticipates that similar trouble will arise at the ranch, especially once Curley’s flirtatious wife appears on the scene. Lennie being naà ¯ve and has limited intelligence, showing that he is somewhat childish and interprets his feelings different to how we might understand these feelings. When he describes Curley’s wife as ‘Purty’ we get the sense that he considers her on her looks alone. The vernacular language again shows that he is childlike, and makes him sound real. In society, from where the book was published up till now, the elderly are no longer useful because they aren’t as able. The shooting of Candy’s dog symbolises that there is not need for the elderly to live, representing that Lennie is the dog, because he is not as mentally  able as the other men on the ranch. Candy mirrors George- he has to suffer and has lost his partner, just like Candy lost his dog that kept Candy company, but no longer can, linking back to the idea of everyone always ending up lonely. The contrast between the first chapter and the last also shows his death because the same scene goes from the peaceful field to the violent death of the water snake at the beginning of the novella. Section 2: Throughout Of Mice and Men, we feel that a lot of the characters feel real to us. This is because of the vernacular Steinbeck uses. Curley’s wife seems to be a hard character, but might not be as strong as she would like to appear. She strives to make an impression in front of all the men, because she is the only woman on the ranch, one could interpret this like she knows that the men might be attracted to her and thinks she has an advantage. ‘She was heavily made up’ describes that she wears a lot of makeup; this makes the reader get a sense of ill feeling towards her, although whilst also feeling sensitivity for her because this could illustrate that she wears so much makeup to hide herself, and uses it as a mask. Also, she could be so made up because she still wants to imagine herself as an actress; all the stars where makeup and look magnificent. When Curley’s wife first speaks, her voice is described with having ‘a nasal, brittle quality’. The word ‘nasal’ suggests a high, whiney voice, which does not match her powerful facade and links to previous suggestions of being fake and disguising her real persona with her appearance. The fact that she feels unable to show her true self for fear of being hurt, creates sympathy in the reader. After the gossip we hear about Curley’s wife, we finally meet her. Her physical appearance of ‘full, rouged lips and wide-spaced eyes, heavily made- up’, as well as ‘fingernail painted red’ and elaborate hair, further build on our preconceptions of her. Red, the colour of her attire and the style of her hair and makeup suggest some sexuality. Additionally, she use suggestive and provocative body language, ‘she put her hands behind her back and leaned against the door frame so that her body was thrown forward’, and her flimsy excuse to be with the men in their quarters contribute to the rancher’s view of her as a ’tramp’. She both talks and acts playfully and flirtatiously in  front of the other ranch workers. She could behave in this manner because her sexuality is her only weapon to gain attention, thus Candy’s description of her seems accurate after her first appearance in the novel. Through her physical appearance and her own actions, Candy’s description of Curley’s Wife seems accurate after her first appearance in the novel. On the other hand, Curley’s Wife’s appearance could be seen as naivety and simply youthful desire to be found attractive. Red is a primary colour therefore children are attracted to it, it is a colour children want to wear because it is bright and has an element of happiness in it. Therefore Curley’s Wife wearing the colour red may symbolise a child’s attraction to bright colours portraying her as youthful or girly. Curley’s wife is such a complex character, and we see this in the letter Steinbeck wrote to Miss Luce describing her. Steinbeck heard that Miss Luce was struggling to play the role of Curley’s wife in 1938, in the letter he included her as ‘knowing utterly nothing about sex’ and Curley’s wife is an innocent woman under all the defenses she has built up against all the comments directed to her. In of Mice and Men by John Steinbeck, Curley’s wife sparks much debate and controversy, being an extremely important character in the book as she symbolises the gender inequality and discrimination of the period. At the start of the novella, we assume she is just a plot device, but later on find out that there is much more about her and she has a very important role in the book as being the only woman. During the 1930’s women were treated unequally to men, and weren’t treated with as much respect, which is reflected later when we realise that Curley’s wife isn’t addressed with a name. The attitude to women at the time contrasts with how gender inequality is now; women have the right to vote and they are now appreciated. The novella is set in the 1930s in Soledad, near Salinas, California. The novella was set during the American depression. Soledad, meaning loneliness in Spanish is also cleverly used as the place name of where the fictional ranch is set. This merges in with the theme of loneliness that runs throughout the novel, foreshadowing what we later find out about Curley’s wife’s life on the ranch. The Great depression was triggered by the Wall Street Crash of 1929 and left millions of people unemployed. All the while people lost confidence, felt insecure and the American Dream had vanished, linking to what all the men on the ranch want, but now seems impossible to achieve. Because of the ranch being an isolated and primitive, the lifestyle was lonely. Steinbeck uses his personal experience as a ranch worker to describe how the workers felt: George says that â€Å"ranch workers are the loneliest people in the world and don’t belong nowhere†. Steinbeck also portrays loneliness through characterisation. Perhaps the loneliest character, which Steinbeck creates in the novel, is Curley’s wife. She is the only female in the ranch and although she is married, you never witness the distinct couple of Curley and his wife together. She is never really noticed, hence the sense of sexual discrimination. Section 1: Of Mice and Men is filled with tragic events which come in a crucial structure that are hinted throughout the book. In fact, even the title foreshadows the unfortunate situations that take place. â€Å"Of Mice and Men† comes from the poem by Robert Burns – To a Mouse. ‘The best-laid schemes o’ mice an’ men/ gang aft agley./ An’ lea’e us nought but grief an’ pain./ For  promis’d joy!’. The poem tells us that the best things always go wrong and leave you with nothing but grief and pain, this relates to the novella well because the best dream for Curley’s wife was to be in the ‘pitcures’, but because her mother took them away (she believed) her dreams was shattered and now is left in an unhappy marriage on a ranch where she doesn’t belong. The first moment that we hear about Curley’s wife is when Candy describes her in the bunkhouse, through gossip. He describes her as a sex object, sounding quite negative towards her. Steinbeck first describes her in a less judgmental way, not really showing a strong opinion of her, unlike Candy’s view which is much more frustrated and clear: ‘well i think Curley’s married†¦a tart’. When Candy describes her as a ‘tart’ and the use of an ellipsis, shows that he recoils when using such a derogatory term. The reader already pictures Curley’s wife in their head, and we immediately seem to dislike her, but also sympathise for her because she is gossiped about before the reader even meets her and can make their own decision. One of the reasons why we first hear about Curley’s wife before we meet her is because the men on the ranch all dislike Curley, and they all presume she is as mean as he is. Again, when she is introduced, an ill feeling overcomes the atmosphere indicating that Lennie will be getting into a mess with her. George states in the very beginning that he is always getting into mishaps, â€Å"You do bad things and I got to get you out,†. In the first scene, we learn that Lennie likes to stroke mice and other soft creatures, but has a tendency to kill them accidentally. This foreshadows the death of his puppy and the death of Curley’s wife. Furthermore, when George recounts that Lennie grabbed the woman’s dress in Weed and would not let go, the reader anticipates that similar trouble will arise at the ranch, especially once Curley’s flirtatious wife appears on the scene. Lennie being naà ¯ve and has limited intelligence, showing that he is somewhat childish and interprets his feelings different to how we might understand these feelings. When he describes Curley’s wife as ‘Purty’ we get the sense that he considers her on her looks alone. The vernacular language again shows that he is childlike, and makes him sound real. In society, from where the book was published up till now, the elderly are no longer useful because they aren’t as able. The shooting of Candy’s dog symbolises that there is not need for the elderly to live, representing that Lennie is the dog, because he is not as mentally able as the other men on the ranch. Candy mirrors George- he has to suffer and has lost his partner, just like Candy lost his dog that kept Candy company, but no longer can, linking back to the idea of everyone always ending up lonely. The contrast between the first chapter and the last also shows his death because the same scene goes from the peaceful field to the violent death of the water snake at the beginning of the novella. Section 2: Throughout Of Mice and Men, we feel that a lot of the characters feel real to us. This is because of the vernacular Steinbeck uses. Curley’s wife seems to be a hard character, but might not be as strong as she would like to appear. She strives to make an impression in front of all the men, because she is the only woman on the ranch, one could interpret this like she knows that the men might be attracted to her and thinks she has an advantage. ‘She was heavily made up’ describes that she wears a lot of makeup; this makes the reader get a sense of ill feeling towards her, although whilst also feeling sensitivity for her because this could illustrate that she wears so much makeup to hide herself, and uses it as a mask. Also, she could be so made up because she still wants to imagine herself as an actress; all the stars where makeup and look magnificent. When Curley’s wife first speaks, her voice is described with having ‘a nasal, brittle quality’. The word ‘nasal’ suggests a high, whiney voice, which does not match her powerful facade and links to previous suggestion In of Mice and Men by John Steinbeck, Curley’s wife sparks much debate and controversy, being an extremely important character in the book as she symbolises the gender inequality and discrimination of the period. At the start of the novella, we assume she is just a plot device, but later on find out that there is much more about her and she has a very important role in the book as being the only woman. During the 1930’s women were treated unequally to men, and weren’t treated with as much respect, which is reflected later when we realise that Curley’s wife isn’t addressed with a name. The attitude to women at the time contrasts with how gender inequality is now; women have the right to vote and they are now appreciated. The novella is set in the 1930s in Soledad, near Salinas, California. The novella was set during the American depression. Soledad, meaning loneliness in Spanish is also cleverly used as the place name of where the fictional ranch is set. This merges in with the theme of loneliness that runs throughout the novel, foreshadowing what we later find out about Curley’s wife’s life on the ranch. The Great depression was triggered by the Wall Street Crash of 1929 and left millions of people unemployed. All the while people lost confidence, felt insecure and the American Dream had vanished, linking to what all the men on the ranch want, but now seems impossible to achieve. Because of the ranch being an isolated and primitive, the lifestyle was lonely. Steinbeck uses his personal experience as a ranch worker to describe how the workers felt: George says that â€Å"ranch workers are the loneliest people in the world and don’t belong nowhere†. Steinbeck also portrays loneliness through characterisation. Perhaps the loneliest character, which Steinbeck creates in the novel, is Curley’s wife. She is the only female in the ranch and although she is married, you never witness the distinct couple of Curley and his wife together. She is never really noticed, hence the sense of sexual discrimination. Section 1: Of Mice and Men is filled with tragic events which come in a crucial structure that are hinted throughout the book. In fact, even the title foreshadows the unfortunate situations that take place. â€Å"Of Mice and Men† comes from the poem by Robert Burns – To a Mouse. ‘The best-laid schemes o’ mice an’ men/ gang aft agley./ An’ lea’e us nought but grief an’ pain./ For  promis’d joy!’. The poem tells us that the best things always go wrong and leave you with nothing but grief and pain, this relates to the novella well because the best dream for Curley’s wife was to be in the ‘pitcures’, but because her mother took them away (she believed) her dreams was shattered and now is left in an unhappy marriage on a ranch where she doesn’t belong. The first moment that we hear about Curley’s wife is when Candy describes her in the bunkhouse, through gossip. He describes her as a sex object, sounding quite negative towards her. Steinbeck first describes her in a less judgmental way, not really showing a strong opinion of her, unlike Candy’s view which is much more frustrated and clear: ‘well i think Curley’s married†¦a tart’. When Candy describes her as a ‘tart’ and the use of an ellipsis, shows that he recoils when using such a derogatory term. The reader already pictures Curley’s wife in their head, and we immediately seem to dislike her, but also sympathise for her because she is gossiped about before the reader even meets her and can make their own decision. One of the reasons why we first hear about Curley’s wife before we meet her is because the men on the ranch all dislike Curley, and they all presume she is as mean as he is. Again, when she is introduced, an ill feeling overcomes the atmosphere indicating that Lennie will be getting into a mess with her. George states in the very beginning that he is always getting into mishaps, â€Å"You do bad things and I got to get you out,†. In the first scene, we learn that Lennie likes to stroke mice and other soft creatures, but has a tendency to kill them accidentally. This foreshadows the death of his puppy and the death of Curley’s wife. Furthermore, when George recounts that Lennie grabbed the woman’s dress in Weed and would not let go, the reader anticipates that similar trouble will arise at the ranch, especially once Curley’s flirtatious wife appears on the scene. Lennie being naà ¯ve and has limited intelligence, showing that he is somewhat childish and interprets his feelings different to how we might understand these feelings. When he describes Curley’s wife as ‘Purty’ we get the sense that he considers her on her looks alone. The vernacular language again shows that he is childlike, and makes him sound real. In society, from where the book was published up till now, the elderly are no longer useful because they aren’t as able. The shooting of Candy’s dog symbolises that there is not need for the elderly to live, representing that Lennie is the dog, because he is not as mentally  able as the other men on the ranch. Candy mirrors George- he has to suffer and has lost his partner, just like Candy lost his dog that kept Candy company, but no longer can, linking back to the idea of everyone always ending up lonely. The contrast between the first chapter and the last also shows his death because the same scene goes from the peaceful field to the violent death of the water snake at the beginning of the novella. Section 2: Throughout Of Mice and Men, we feel that a lot of the characters feel real to us. This is because of the vernacular Steinbeck uses. Curley’s wife seems to be a hard character, but might not be as strong as she would like to appear. She strives to make an impression in front of all the men, because she is the only woman on the ranch, one could interpret this like she knows that the men might be attracted to her and thinks she has an advantage. ‘She was heavily made up’ describes that she wears a lot of makeup; this makes the reader get a sense of ill feeling towards her, although whilst also feeling sensitivity for her because this could illustrate that she wears so much makeup to hide herself, and uses it as a mask. Also, she could be so made up because she still wants to imagine herself as an actress; all the stars where makeup and look magnificent. When Curley’s wife first speaks, her voice is described with having ‘a nasal, brittle quality’. The word ‘nasal’ suggests a high, whiney voice, which does not match her powerful facade and links to previous suggestions of being fake and disguising her real persona with her appearance. The fact that she feels unable to show her true self for fear of being hurt, creates sympathy in the reader. After the gossip we hear about Curley’s wife, we finally meet her. Her physical appearance of ‘full, rouged lips and wide-spaced eyes, heavily made- up’, as well as ‘fingernail painted red’ and elaborate hair, further build on our preconceptions of her. Red, the colour of her attire and the style of her hair and makeup suggest some sexuality. Additionally, she use suggestive and provocative body language, ‘she put her hands behind her back and leaned against the door frame so that her body was thrown forward’, and her flimsy excuse to be with the men in their quarters contribute to the rancher’s view of her as a ’tramp’. She both talks and acts playfully and flirtatiously in  front of the other ranch workers. She could behave in this manner because her sexuality is her only weapon to gain attention, thus Candy’s description of her seems accurate after her first appearance in the novel. Through her physical appearance and her own actions, Candy’s description of Curley’s Wife seems accurate after her first appearance in the novel. On the other hand, Curley’s Wife’s appearance could be seen as naivety and simply youthful desire to be found attractive. Red is a primary colour therefore children are attracted to it, it is a colour children want to wear because it is bright and has an element of happiness in it. Therefore Curley’s Wife wearing the colour red may symbolise a child’s attraction to bright colours portraying her as youthful or girly. Curley’s wife is such a complex character, and we see this in the letter Steinbeck wrote to Miss Luce describing her. Steinbeck heard that Miss Luce was struggling to play the role of Curley’s wife in 1938, in the letter he included her as ‘knowing utterly nothing about sex’ and Curley’s wife is an innocent woman under all the defenses she has built up against all the comments directed to her. s of being fake and disguising her real persona with her appearance. The fact that she feels unable to show her true self for fear of being hurt, creates sympathy in the reader. After the gossip we hear about Curley’s wife, we finally meet her. Her physical appearance of ‘full, rouged lips and wide-spaced eyes, heavily made- up’, as well as ‘fingernail painted red’ and elaborate hair, further build on our preconceptions of her. Red, the colour of her attire and the style of her hair and makeup suggest some sexuality. Additionally, she use suggestive and provocative body language, ‘she put her hands behind her back and leaned against the door frame so that her body was thrown forward’, and her flimsy excuse to be with the men in their quarters contribute to the rancher’s view of her as a ’tramp’. She both talks and acts playfully and flirtatiously in  front of the other ranch workers. She could behave in this manner because her sexuality is her only weapon to gain attention, thus Candy’s description of her seems accurate after her first appearance in the novel. Through her physical appearance and her own actions, Candy’s description of Curley’s Wife seems accurate after her first appearance in the novel. On the other hand, Curley’s Wife’s appearance could be seen as naivety and simply youthful desire to be found attractive. Red is a primary colour therefore children are attracted to it, it is a colour children want to wear because it is bright and has an element of happiness in it. Therefore Curley’s Wife wearing the colour red may symbolise a child’s attraction to bright colours portraying her as youthful or girly. Curley’s wife is such a complex character, and we see this in the letter Steinbeck wrote to Miss Luce describing her. Steinbeck heard that Miss Luce was struggling to play the role of Curley’s wife in 1938, in the letter he included her as ‘knowing utterly nothing about sex’ and Curley’s wife is an innocent woman under all the defenses she has built up against all the comments directed to her.

Sunday, September 29, 2019

Discuss the ways in which women’s domestic role

Beginning in the home, a woman's role is socially constructed from an early age. A woman's role models are traditionally her parents and many women naturally follow in their mothers footsteps. However, this can often work In reverse and women of whose mothers stayed at home In a domestic care role then go on to carve careers for themselves. Although these days women do have careers they are still socially seen as the homemaker regardless of this.A woman's domestic role is often run alongside other work and a great number of women choose careers which are care eased. The sexual division of labor is at the heart of gender inequality, which is underpinned by the patriarchal family structure where the man Is the highest authority and sole provider and there Is a rolled dolls of tasks and responsibilities, all of which have been regulated by social norms that have become constructed and ingrained over time. Florence Nightingale was a great influence in creating the nursing/caring role.She acknowledged that a great number of women naturally progressed into care roles and so she introduced the role of a nurse yet it was not a consider profession at this point Medical stations in the Crimean war were poorly staffed with awful medical and sanitary conditions. This was reported by the media In Britain. Florence Nightingale, one of 38 voluntary nurses traveled to Turkey to help relieve the situation. Nightingale worked towards improvements in sanitation, nutrition, and activity for the patients of the hospitals.Death rates were reduced dramatically with the introduction of such measures. Nightingale kept meticulous records of the number of deaths, and the causes of deaths, so that on her return to Great Britain she could Justify the need for Improving conditions In hospitals. Criticisms of Florence Nightingale have been that she created a female occupation, excluding males based around her view that women were naturally caring and naturally gifted at looking after people. This only emphasized ‘female virtues' especially in the media as they made this her main point even though there was much more to her than Just this point. As a result of what she did the beliefs of the male professionals were further supported. Those beliefs being that women are innate males in the workforce and the nursing role was stereotyped as a role which only women performed bringing with It the stereotype which we still hold today. Even now, with many more men taking on the role of the nurse we seem to find this unusual and sometimes quite a surprise.During this time the education system excluded women from the ability to gain scientific knowledge and the medical profession denied access to women who actually had managed to gain education. After Florence Nightingale, Ethel Bedford Fenwick (who is she) said that by 1901 , although we had moved on from the workhouses there was still no professional nurses in Britain and campaigned for a nationally recognized training sys tem to create an actual nursing ‘profession' This era was such named the era of the ministering angel' She worked to elevate nursing from the time of Florence Nightingale.During much of the 20th Century there was little progress with the imbalance of male to female care professions, even with the introduction of the INS women still made up the majority of the workforce in the INS with the male professions making up the majority of top rank Jobs, such as surgeons and insulates, much higher paid, recognized and respected professions. Domestic service of all kinds was the single largest employer of women (40 per cent of female occupations stated in the census of 1851 in provincial cities and 50 per cent in London).The textile and clothing sectors came a close second (http:// www. BBC. Co. UK/history/British/Victorians/women's_work_OLL . SHTML) A greater number of women than men choose Job roles in the care industry. Ann Oakley refers to this as being the influence of gender oscil lation and the women's domestic role in the home throughout history. This fact adds to the divide between men and women in the health and social care sector with statistics showing that in 2010 for an example, women made up 74% of the workforce in the INS and men only 26%.Even the most educated women earn less than men, women generally receive a lower return on their education and workplace discrimination against women is reflected in pay irrespective of educational level. In 2009 the BAM report was released, highlighting the inequality in male and female salaries within the health care industry. An average gap of El 5,245 between men and women in the same reversions. â€Å"Our results show that men and women with identical experience and expertise are paid differently – which suggests evidence of discrimination† (BAM 2009) It seems women are discriminated against due to her weakness in her ability to move.

Saturday, September 28, 2019

Video case Coursework Example | Topics and Well Written Essays - 500 words

Video case - Coursework Example As a result, it has been able to build a good PR by offering consumers with products and services that best suit them and at the same time create good relationships with the companies. Groupon has used the power of the media to grow its reputation and gain trust among consumers and businesses. Groupon has also used personal selling effectively in selling its products and services. For example, through phone calls and emails, the company has been able to reach out to a number of businesses throughout the country. Groupon uses word of mouth to understand some of the best places where consumers can be directed. Through this, the company is able to offer the best deals. In addition, by using review sites such as Yelp and Citysearch, Groupon is able to get the best deals for consumers and get the best businesses to partner with. There is a difference in how Groupon markets itself to consumers versus how it does to businesses and companies. When marketing itself to businesses and companies, Groupon relies on personal interactions and through telephone. This is different when marketing itself to consumers since it is mainly done through the internet. In other words, in order to reach out to businesses, it heavily relies on its sales force to interact with potential companies. This is done through phone calls and emails. However, when reaching out to consumers, the Groupon uses social media and the internet to reach out to consumers. In addition, unlike businesses, Groupon relies on the word of mouth through conversations between consumers to market itself. This is because consumers interact with each other and thus help to market the company to friends and relatives. Business may find it necessary to adapt the promotional mix because of the different tastes and preferences in the market. Therefore, businesses need to adapt the promotional mix in order to meet the demands of the

Friday, September 27, 2019

Educational Theory and Sustainable Education Essay

Educational Theory and Sustainable Education - Essay Example Sustainability problem was first highlighted by the World Commission on Environment and Development in 1987 (the Brundtland Commission). In 1992 the United Nations Conference on Environment and Development in Rio de Janiero popularised this term. The emphasis was placed on the integration of thinking and action around ecological, social, political and economic systems. (Educating for a Sustainable Future, 2005) There are two currents which explain the interest in sustainability in the developed world. The first is the economisation of society or ‘finding economic values or indicators for economic and social phenomena.’ The second concerns a revaluation of nature, its transformation into a thing to be managed and controlled. These two currents are represented in ‘sustainable development’ term which exhibits a human desire to dominate over nature and a contradicting, ultimate dependence on its resources. There are many interpretations of sustainability which r equire critical assessment as they serve different social and economic interests. One group focuses on â€Å"sustainable economic growth†, the other – on â€Å"sustainable human development†. The first group does not support the idea of transformation of current social or economic systems while the second calls for a departure from current systems. Education was viewed as the â€Å"greatest resource† to achieve ecological society. Many major international reports see education as a source for sustainable living.

Thursday, September 26, 2019

Critical Action Learning Essay Example | Topics and Well Written Essays - 2500 words

Critical Action Learning - Essay Example In this paper, I will discuss the process of critical action learning to achieve enhanced understanding and potential resolution of the work based problem with strong focus on ethical issues and morality. The paper shows how critical action learning has been applied to enhance CSR in my organization. Key words: action, critical, ethical and learning Introduction In week one, I discussed the problem that our organization was facing in the implementation and practicing of the social responsibility. There was apathy in the employee participation on the issues that concerned corporate social responsibility. As a middle management manager, I was tasked with ensuring that corporate social responsibility was enhanced in our organization and that we could increase employee retention through the practices of CSR (Cox, Geotte, & Young, 2005). The following paper provides how action learning was used in our organization to address the issues relating to organizational management in relation to the top management, middle management and employees. The corporate social responsibility was the major issue discussed in the paper. ... al responsibility in a business organization is the process of social responsibility, policies, programs and observable outcomes in relation to the businesses social relationship. The CSR can lead to increased reputation for the business. The corporate social responsibility therefore implies to the social behavior of business towards it stakeholders (Heal, 2008). The stakeholders in this case refer to the community members. Companies that are socially responsible in making profits also contribute to some aspects of giving back to the community in the spheres of social development. According to Heal (2008), the corporate social responsibility is the concept in which companies integrate social and environmental concerns in the organizations’ operations and in their interactions with the community on voluntary basis. Our company needed to ensure the CSR was supported by all employees, as this could steer our company image forward, which translates to trust and more business. Acti on learning was incorporated to enhance the understanding and acceptance of the CSR in our organization (Ferrell & Ferrell, 2012). Action learning is an educational process in which people in an organization work together by tackling the problems affecting their organization and reflecting on their actions (Masquardit, 2004). In action learning, the learners acquire the understanding of the required ethics and practices through actions they engage in rather than being instructed. The results achieved in the daily actions serve as the motivations for increased participation. According to Masquardit (2004), action learning is a major factor in developing competence among individuals and teams in the problem solving and in the process of making decision in an organization. In my case of enhancing

Strategic Plan Essay Example | Topics and Well Written Essays - 1000 words

Strategic Plan - Essay Example Generally, groupthink is illustrated in organizations such as the military, fraternities/sororities, and cults. This theory, although characterized to have a strong organizational cohesion, is considered as a negative characteristic because it does not promote progressive thinking among its members, therefore stunting the organization's development. Social comparison theory, meanwhile, provides a pragmatic view of organizational cultures. In this theory, cultures are assessed based on their differences, and relative development against each other. Social comparison theory provides the venue for organizations to look into their culture, and create changes or modifications in it for the improvement of the organization's operations and processes and members' improvement and efficient performance. In effect, social comparison theory, although it increases the distinction between or among cultures, also develops organization culture towards better and improved development. Combining both groupthink and social comparison theories, the suggested change by the CEO can be implemented. Through the mix of groupthink and social comparison theories

Wednesday, September 25, 2019

Poverty and Pollution Assignment Example | Topics and Well Written Essays - 1500 words

Poverty and Pollution - Assignment Example Keywords: pollution, poverty, businesses, third world country, operations, control, regulation, morality, environment, standards, global, enforcement Poverty and Pollution There are many different moral and ethical considerations that must be addressed when looking at the issue of the pollution of third world countries by businesses who have setup shop in those countries, including but not limited to the implications of the companies who are participating in these actions, the reasons for doing what they are doing, the moral right of human beings to a livable environment, as well as who should be responsible for these actions, and what must be done to improve the quality of life of those who are affected by these practices. There are many different reasons a business may conduct operations in a third world country, including political instability, a need for investment capital, low wages are acceptable, as are low benefits, education levels are low, and environmental regulations are few and not seriously enforced (Encyclopedia of Business 2nd Ed, 2013). Political instability in a developing country ensures that both the powers running the country and those who are attempting to run for the company are both concerned with public image; they want to ensure that the people see that they are attempting to better the country, even if the decisions made do not actually benefit the country, and one key aspect of this is good PR. If the ruling power or the power attempting to be the ruling power shows any indication that they are driving away big businesses, businesses who will bring new jobs to the country, which will in turn strengthen the economy, even if that businesses practices ultimately hurt the country itself, they will be seen as working against the country itself, and not for the country, even if baring that particular business from the country will ensure a higher quality of drinking water in the country, for example. The key is to show a form of immediate gratification for the people in terms of a better economy, even if the environmental concerns are far more severe. The need of the country for investment capital also factors into the decision of the third world country to open its doors to big business. Many big businesses will, for example, work to better the country that they choose to setup shop in, as a means of being able to more efficiently conduct their business. In Mongolia, for example, as a result of the search for rare earth mineral deposits, many big companies are working to build access roads, supporting local businesses and patronizing shipping systems setup in place in the country; Germany signed an agreement with Kazakhstan to be able to gain access to their rare earth minerals in exchange for technical assistance in modernizing railroads, building chemical plants, and other forms of development (Caramenico, 2012). It is because of the desire for technological advancements that the big businesses are able to provide that countries are more likely to overlook the negative aspects of big business in favor of the investment capital that they will provide. Businesses like the arrangement because they are able to get cheap employment, both in terms of the wages that they pay out and

Monday, September 23, 2019

Evaluation of a Business Code of Ethics Essay Example | Topics and Well Written Essays - 1000 words

Evaluation of a Business Code of Ethics - Essay Example 17). FedEx moves more than 25million packages per day and they deliver approximately 6.5 billion packages each year (Shactman, 2012). The mission statement for FedEx is: FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx Corporation will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards (Farfan, 2012). Section 2: Analysis The type of ethical system that FedEx uses is a rights-based system. In their Code of Ethics (the Code), they emphasize the rights of the people, whether they are employees or customers. As an example, the Code is wr itten in regular language so that everyone can understand what is said. The Code also has typical questions and answers after each section so that anyone reading the Code can apply what the code says to specific situations. FedEx emphasizes that â€Å"Lawful and ethical behavior is critical to our continued success and is required†(FedEx, 2012, â€Å"Code† p.5) . The company also states that although the entire Code is important, there are some parts that will effect employees and contractors, while other parts of the Code may be more relevant to management. They have created a Code that is important for everyone to read, understand, and ask questions if they do not understand something. How the Code is Used and its Results The major aspects of the Code state that anyone who sees anything that is against the Code should report these instances. This seems to create challenges because some people may something they think is a violation and this may not be the case. Manag ement. Management is responsible for their own adherence to the Code, but they also are responsible to make sure that their employees are also adhering to the code. Managers are to be the example to all employees of both ethical and lawful behavior. The company believes that â€Å"Proper business conduct encourages loyalty from our team members† (FedEx, â€Å"Code†, p. 5). They expect managers to have a high level of positive conduct in every situation. Managers are expected to respect the company and its employees and to read and understand the Code on many levels. They are to take charge of their departments and take seriously any reports by their employees about Code violations. They are also supposed to make sure they take appropriate action when there are violations. Managers are also supposed to monitor the employees to anticipate any problems that may occur. As an example, they are to â€Å"anticipate, prevent, and detect† (FedEx, â€Å"Code†, p. 6 ) any violations within their departments. Employees. FedEx has in place a way for employees to complain if they see a violation of the Code. As an example, if an individual feels they have not been promoted because the manager is making a biased judgment instead of one made on merit, they can follow the protocol to have this assessed. Anything that happens in the workplace that they feel is against the Cod

Sunday, September 22, 2019

Training and development Essay Example | Topics and Well Written Essays - 250 words - 2

Training and development - Essay Example Experimental collection design for training evaluation offers the best design to use in the determination of the training outcome. The design offers a stronger link between the training outcome and the learning process. Experimental training design can evaluate that the training process led to a change in behavior. As much as the design may be difficult to implement, it avails accurate information needed for organizational growth(Arthur et al., 2003). Experimental collection design is an important factor for this case because it estimates the degree to which a training program has been successful. In addition to this, the design provides stronger evidence of causality that change in training as well as a powerful connection between the training outcome and the learning process. (ADAPP) program sought out to compare the trained group to another non-trained group, which makes it a very suitable design for hypothesis testing. Furthermore, learning as well as behavior is due to the training and only training program. (Saks & Haccoun, 2013). Training and development are crucial functions of the human resource management to ensure the staff yields quality performance. Since the employees are one of the most important assets that help in achievement of organization’s objective, the nature of training and development should be one that focuses on achievement of objectives. After a successful training session, the management of an organization must then carry out an evaluation process to determine the impact of the training process on the improvement of performance. It is thus important that the human resource management must have an appropriate evaluation design that will give an elaborate indication on the training outcome(Aguinis & Kraiger, 2009). The three models that measure the effectiveness of training evaluation include;

Saturday, September 21, 2019

P.E training program- fitness Essay Example for Free

P.E training program- fitness Essay General fitness- Speed is the ability to perform a movement or cover a distance in a short period of time. A mid fielder needs speed to out run other players or to catch on to a loose ball. Muscular endurance- is the ability of the muscles to work for a long period of time without tiring. In football you need it to be able to run around the football pitch for the whole 90 minutes. Flexibility- you lose flexibility as you get older. It is important to warm up and cool down before and after a match. In football most players in the team need to be flexible, for example to header the ball, but also the goalkeeper has to be very flexible to be able to make difficult saves. Cardiovascular endurance- requires the heart and blood vessels to supply the working muscles with oxygen for long periods of time without tiring too much. This is needed in football because you run around a lot and you need our heart and lungs to cope with the activity for the whole 90 minutes. Strength- is normally measured by the amount of weight the muscles can lift, or applying a force against a resistance. This is used in football when we tackle or are being marked and your shoulder to shoulder you need strength to hold others off. Skill related fitness- Balance- is the ability to keep up right while you are standing still or moving, this is needed in football when kicking the ball because you are balancing on one leg. Co-ordination- is the ablity to use different senses and body parts together in football this is needed between eye and foot, so you kick the ball and not miss especially volleying. Speed of reaction- is needed on the pitch so when an over ball is played your on-side and make your run perfectly to lose the defender. Timing- is needed in football to kick the ball at the right time to get the perfect touch. Agility- is the ability to change direction of the body in football we use this to help loose a defender by turning at speed, it can also help when your in the box for the corner to lose a defender so you can get up for a header. Physical skills- Kicking- is very important because the game is using your feet and you need to kick the ball to get the ball round the pitch. Shooting- is necessary to be able to shoot as in order to win the game you need to score and in order to score you need to SHOOT to ball into the goal past the keeper. Tackling- is very important to stop opponents from scoring but some times players timings are not quiet right and cause a dangerous tackle resulting in another players injury. Marking- is necessary to hold off opponents attacks and not ‘losing’ the person your defending. Heading- is important to either score from a high ball crossed in or clear the ball away from a opponent in the air. Dribbling- is very important to get the ball closer to your opponents goal. There is 2 types of dribbling: *Firstly when your jogging and keeping the ball closer to your feet. *Secondly when you knock the ball ahead of you a couple of metres and sprint to catch up with it, this is used to knock the ball past the defender. Other attributes- Concentration- is extremely important because if you’re a goalkeeper and you don’t have anything to do for 30minutes you might ‘switch off’ and let in a shot which if you were concentrating you would have saved. Motivation- is very important because if you want to win but go a goal down if you and your team are motivated enough you will be trying to score 2 goals and keep fighting. Confidence- is needed so you have the confidence in your self so you trust your ability and get ‘stuck in.’ Most important skills and techniques in football. Speed is essential in football; it is used throughout the game whether you are an attacker or a defender. For example if you are an attacker and you need to out run a defender to get the ball, to get past a defender and have a attack on goal or if your defending and there is a break you need to run as fast as possible with the ball (or in support) to the oppositions half to make an attack before their defenders catch up with you. Muscular endurance is needed 100% in football because if you are running around for 90 minutes your no use to your team if after 60 minutes you have a stitch and need to be substituted. Muscular endurance can be improved over time with a training program. Cardiovascular endurance is essential so that you can last the whole 90 minutes. If somebody’s cardiovascular endurance was not very good and they ran around for 90 minutes it could cause them to pass out because there heart and lungs can not take the strain. Smoking will also effect your cardiovascular endurance because if your trying to take in more oxygen the tar built up around your hearts arteries makes the oxygen’s gap smaller letting oxygen though slower then needed causing short of breath quicker. Balance is essential because in order to kick the ball you must stand on one leg, if you don’t have good balance you may fall over before your foot reaches the ball. Balance can not be improved, your either have good balance or you don’t. Co-ordination is important; football players need co-ordination between their eye and foot so they make contact with the ball. Skills on the ball are only preformed if the player has good co-ordination otherwise tricks become unsuccessful.

Friday, September 20, 2019

The Importance of Communication in Business

The Importance of Communication in Business Communication is the lifeblood of a business organization; no organization can succeed or progress, without effective communication. We can build good relationship within or outside the organization, build organizational image etc, through effective communication In any business, the communication of information is an essential part of three key business activities: Management decision-making (without relevant, timely and accurate information, decision-making at any level becomes quite tricky!) Co-ordination of departments, teams and groups e.g. making sure that marketing, production and administration know what each other is doing, when and why Motivation of individuals A program that focuses on general communication processes and dynamics within organizations. Includes instruction in the development and maintenance of interpersonal group relations within organizations; decision-making and conflict management; the use of symbols to create and maintain organizational images, missions, and values; power and politics within organizations; human interaction with computer technology; and how communications socializes and supports employees and team members. (Source: U. S. Department of Education) Process: Communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process. For communication to be effective, the message must mean the same thing to both the sender and the receiver. Directions: Horizontal/Literal Diagonal Vertical Horizontal/Literal Communication: Horizontal communication normally involves coordinating information, and allows people with the same or similar rank in an organization to cooperate or collaborate. Communication among employees at the same level is crucial for the accomplishment of work. Horizontal Communication is essential for: Solving problems Accomplishing tasks Improving teamwork Building goodwill Boosting efficiency Diagonal Communication: Less common; this involves interdepartmental communication by people at different levels. A good example would be a project team drawn from different grades and departments Vertical Communication: In a organization, vertical communication is communication between those who are on different levels of authority within the company. Examples are: manager to employee, general manager to managers, foreman to machine operator, head of the department to cashiers, etc. It includes Top-Down and Bottom-Up communications. Top-Down Bottom-Up Top-Down Bottom-Up TOP-Down Communication: A flow of communication from higher management to the lower level in the form of Orders, Instructions, and Plans. Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies). Downward communication generally provides enabling information à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ which allows a subordinate to do something e.g.: Instructions on how to do a task. This type of communication is needed in an organization to: Transmit vital information Give instructions Encourage 2-way discussion Announce decisions Seek cooperation Provide motivation Boost morale Increase efficiency Obtain feedback Bottom-Up Communication: A flow of communication from the lower level to high level in the form of suggestions, feedback, and information. Upward communication is the flow of information from subordinates to superiors, or from employees to management. Without upward communication, management works in a vacuum, not knowing if messages have been received properly, or if other problems exist in the organization. By definition, communication is a two-way affair. Yet for effective two-way organizational communication to occur, it must begin from the bottom. Upward Communication is a mean for staff to: Exchange information Offer ideas Express enthusiasm Achieve job satisfaction Provide feedback Top-Down Vs. Bottom-Up: External Communication External communication covers how a provider interacts with those outside their own organization. This may be with the public, employers, community organizations, local authorities, job centres, careers offices, funding bodies, specialist agencies and other training providers. External communication is equally important as internal communication to provide a link between the employees and the shareholders and other third parties. As a matter of fact, external communication is considered as lifeblood of the modern business. External communication can be arranged by oral or verbal communication as well as through written media. Television Telex Telephone Tele printer Transmitters NWD ISD and other modern sophisticated communication technologies can be used for external communication. Written media like letters, circulars, Jl1emos, notices, legal notices, newspapers, magazines, manuals, periodical reports, pamphlets etc., are also used towards external communication. External correspondence is mostly in written form except in extraordinary circumstances resorting to telecommunication services. Internal/Organizational Communication Internal communication involves the communication that exists within a company and can take many forms. Key to the success of an organization is communication from within. In order to effectively engage in two-way symmetrical relations, (the goal of public relations practitioners), communication is essential internally. With increased use of e-mail, managers substitute face-to-face communication with email. Medium of internal Communication Employeesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ Handbook House Magazines and Newspapers Memos/Letters Reports Bulletin board notices Posters Computers/e-mail/Fax Functions of Internal and External Communications. Technology has rapidly expanded the types of internal and external communication available to organizations. The diagram illustrates the vast array of internal and external communication available. Combined together internal and external types of communications allow various sectors of the local, national and international community to interact, liaise and conduct business. Communication Policy Communication policy defines and controls the process of communicating information in order to make relation with other institutions, professional bodies and within organization. It also helps in making relation with the public through internet, publications and events. It gives us guidelines and restrict us in order to share information. Communication policy defines controls the process of communicating information Relations with other institutions, professional bodies, and within organization Relations with the public through Internet, publications and events; and Relations with the media. Protecting Sensitive Information: Information technology (IT) security is indispensable to an organizationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s ability to conduct business and achieve its objectives Security requirements affect almost every business process and system, and successful security measures help protect a businessà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ brand value, stakeholder confidence, risk management strategies, and compliance status. Requirements vary among industries, geographies, and regions, but the need to protect privacy, retain important data, and facilitate e-discovery are common to all For example: Once we initiative the activity in our office. We feel as we are not having Privacy Data confidentiality must also include intellectual property and other company-sensitive data to protect stakeholder interests and brand reputation. Data Retention Requirements Data retention requirements are mandated in support of right-to-information acts or in securities trades, which may be investigated years after the fact Data retention laws vary across geographies but have the common theme of specifying that certain types of data be stored for specific periods of time Privacy Pervades e-Discovery and Data Retention Requirements Tamperproof with an audit trail (data integrity) Only viewable by authorized parties (access control) Protected from viewing by unauthorized parties (confidentiality through encryption) Conclusion Developing a communication strategy and its implementation in an efficient and effective manner is quite beneficial for an organization. You need to be transparent about your goals and values. Consistency has to be maintained. You need to adopt comprehensive persuasive methods for that. All this needs a long term focus. The importance of communication in business The importance of communication in business In our daily life, communication is a tool that uses to maintain the relationship in between people surrounded us, and there will be no different in business environment. Business firm used communication tools or channel to start or maintain a good relationship with their shareholder and stakeholder. From the separate understanding, business is à ¢Ã¢â€š ¬Ã‚ ¦any goods and services that sent into the market for purpose of exchanging benefits or profits (Dictionary.com). Communication is à ¢Ã¢â€š ¬Ã‚ ¦a process that involves exchange of information, thought, idea and emotion from sender to receiver through one or two way deliveringà ¢Ã¢â€š ¬Ã‚ ¦ (Buzzle.com). So business communication can be defined as a process or tools that helps business to show, promote and present their companys latest products/ services, current promotion, their market positioning, and situation. For example, Digi telecommunication will compare their product is better that others in their promotion catalog. Source: DiGi Prepaid Campus Plan Rate, 2010. By having a good communication system, it will lead the business to success. Business communication is divided in to two types that are internal and external. Internal communications is the communication system that used inside the company and it has function of building up a good relationship in between the company and their staff and it give the opportunity for employees and employer to develop strategy for improvement and setting goals together. Internal communication is also a fundamental element for maintaining an organization, improving employees morale value, promoting a vivid message and reducing errors in communication. In the other side, external communication is functioned form outside of the company. It involved goods and services production, advertising of the company, public relation, and the business negotiation. External communication is important because it exchanged the information or messages in between the organization with other firms, groups, which linked to pro fit making. Besides that, external communication main task is to make the organization cooperate smoothly with the public/stakeholder such as suppliers, investors and stockholders and also to promote a bright image on their goods or services to current and new potential customers. Business communication is an important tool for the company which will help every company to improve and also develop themselves. Context There are certain channels of communication that helps business to promote them, which are Internet, Print (Publication) Radio, Television, Ambient Media, Outdoor and words of mouth. Internet First of all, as the technology is kept on innovating, Internet has become a common tool to communicate and information transfer. By using Internet, people can communicate easily and efficiently, thought internet people can communicate with their friend and family around the world at anytime. From this perceptive, Internet has attracted people to do business through it. When goods and services sell through online, the market is global wide means thats the goods or services can be purchase by the people around the world. The internal business communication system in Internet is thats the employees can communicate and deliver important notice through email to their superior or subordinate. There are many company have their own email system for prevent their important file or data spread to the outside world and also to make their employees work more easily. For example; Eastern Oxygen Industries Sdn Bhd has their own email system for their employees to keep update on the situation of t he production and also let them done their works easily when they are not in the office. Image from: http://mymail.eox.com.my/mail/index.html. In other side, the external influences of business communication tools are usage of the internet advertising and promotion to attract the attention of potential customers. Normally, marketers/firms will choose the high hits website to invest in, such as YouTube, Amazon, Lelong.my, EBay, and etc. By putting their advertisement banner at the website, the firm can save time and costs. Because consumers can come across the product randomly at anytime that they are convenient as long as they surf the Internet. Another advantage of promoting through Internet is it does not require any specific product and consumer groups. All products can be promoted regardless of the type of product and the targeted consumer groups. Resource from: Amazon.com Besides promoting through website banner, marketer will also keep updated with their consumer by sending them the latest promotion or deals through email. Marketer will use their existed data base to create the business opportunity. This method is often used by software firms such as Megaupload, cyberlink, brothersoft and others to ensure that their customers are aware on their promotion and allowing them to purchase cheaper software product than other consumers. This will make the customers feel prioritized and appreciated by the firm. The image: Cyberlink Promotion through e-mail. Publication Print (Publications) Publications are another tool that business used to communicate with public. Its included all the product of books or other written material thats available in the market to anyone who interested through distribution or offer for the purpose of selling or other monetary exchange. (Thefreedictionary.com) Publications involve all information that is made to public through printing distribution such as newspaper, brochures and magazines. Advertising in newspaper is one of the most common forms and effective way to promote products because people will read the newspaper every day. Normally newspapers have two types of advertisement. First is text advertisement, it normally used as vacancy and small retail advertisement. It is a communication tools that help the company to sending massages to the external environment of the company and help them to find new members. For example, when a company advertise a hiring advertisement in newspapers, people that had read this advertisement will know this company is lacking of employees and they will intro their friend that are qualified to have a try on that position. Another type of newspaper advertising is display advertisement, these advertisement are normally use by commercial firm. It helps the firm to promote their goods and services, and also help them to attract new customer group. Magazines are another type of publication thats used by marketer to promote products. There are different types of magazines such as business magazines, mobile magazines, schools magazines, and etc. The advertisement are made depends on the target market of the goods and service. For example; Ring tone supply firm will do their advertisement in Mobile phone magazines such as e-ring, Sogi and others. Besides advertising on the companys goods and services in magazine, business magazines are also important to the business for seeking new investor to the company. These business magazines will interview the high potential company and analyze the company future movement for the reader. Sometimes business firm will also announce their company new project or upcoming plan to the magazine, and reader will able to know the company current and follow this information to do invest. Example of business magazines are Forbes, Times magazines, Business Week, The Edge TM and others. Radio Radio is another channel of business communication that helps business to communicate or deliver information to customer or stakeholder. Radio advertisements are only transmitted orally but it can reach a wide range of consumers because we normally use car or others transport to our destination and when we had stuck in the traffic jam we will turn on the radio. From this perspective, the radio advertising is targeted on the driver so the advertisement needs to be very specific and full of sense of humors. There are some disadvantage on advertising through radio thats are the advertisements does not have any visual or text, so it might fail attracting youngster especially students and young adults because they like visual stimulus more than oral stimulus. Television Television advertisement is an effective way to promote product and attract customers to purchases the product. The factor of television advertisement is different and more success than radio advertisement is because of it contains vivid motion and picture to promote the product. Besides that, it has interesting description and creative presentation that gave the products or services the chances to gain audiences attention and make them got the desire to buy or own the products. There are also some factors that firms need to consider when promoting their product through television. First, the advertisements fees of television are very costly; the firm needs to consider the time, way and contents to be broadcast. A research done by eHow.com, said that the estimated average cost of producing a 30-second commercial advertisement in the Super Bowl are coasted around $2.4 million, so the business need to fully utilized the costs to reach the targeted consumer group. The second factors that need to be considered are related to the demographic of the target market. Marketer need to follow the demographic of their potential consumers to fix in the broadcast time of their advertisement. For example, toys products advertisements need to broadcast on the time that kids were watching cartoon. By following these ways, business firm will be able to spend more efficiently on attracting their targeted consumer groups. Words of mouth The last business communication channel is word of mouth. Word-of-Mouth is the most efficient communication tools but it also a high risk utility. Word-of-Mouth is the informal communication between consumers of particular goods and services (Neal et al, 2004). If the firm used word of mouth as the tools to promote their product, they need explain the product clearly to ensure that the listener can fully understanding about the information because the listener might spread the false or blur information about the product to their friends or relatives if they didnt understand clearly, and this will cause the business to have a bad images/reputation on their product although it is a good product. Normally, the people who run the Word-of-Mouth tools are the opinion leader of any group. Opinion leader is defined as à ¢Ã¢â€š ¬Ã‚ ¦an individual who has a greater long-term involvement with a product category than the non-opinion leaders in his or her groupà ¢Ã¢â€š ¬Ã‚ ¦ (Neal et al, 2004) The characteristic of an opinion leader are they can interpersonal communicate with their follower and observe the followers consume behaviors, have the similar demographic characteristics with the follower and have involvement with a product category than the non-opinion leaders in his or her group. So marketer will targeted these opinion leaders when they are using Word-of-Mouth as the business communication tools to promote or attract to purchase their goods and service. Examples of opinion leader are CEO, parents, and etc. For example, when the parents are using Maxis as the telecommunication tool, then their children will follow them. Conclusion As a conclusion, business communication is the key to success as the business wont succeed without communication. The reason of business communication is a fundamental element to business is because it helps the company to communicate with their employees and help them to motive, satisfy, and fulfill their employees need and wants. In another side, it also helps the employees to understand the company target goals, future achievement, the company policies and authority, and etc. Besides that, business communication tools also help the business to promote their goods and services to the public through all kind of advertising path. But advertisements are very costly for the business so the types of advertisement are the main issue that the company needs to consider. The company needs to follow their products and target market to choose their advertising tools. For example, if the company is selling toys and their target market are kids so they need to do advertisement in television on cartoons channels. Besides that, business communication tools also help the company to communicate with the public. For example, the vacancy advertisement in newspaper has sent the information to the public thats the company is lack of employees so those who want to find job can go this company for an interview. However, business communication has also disadvantages but it depends how the business utilize it. APA Referencing Consumer behavior: implication for marketing strategy, Neal, Quester and Hawkins, 2004, Australia: McGraw-hill Australia Pty Limited. Dictionary.com, 20 march 2011 1312 hours, http://dictionary.reference.com/browse/business Buzzle.com, 21 march 2011 1520 hours, http://www.buzzle.com/articles/communications/ Ehow, Fenell, 22 March 2011 1436 hours, http://www.ehow.com/about_5448301_average-cost-tv-commercial.html Thefreedictionary, Farlex, 30 March 2011 1444 hours, http://legal-dictionary.thefreedictionary.com/Print+publication

Thursday, September 19, 2019

Censorship - We Must Not Restrict Speech -- Argumentative Persuasive E

We Must Not Restrict Speech      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Racism, sexism and homophobia is growing on college campuses around the country.   In response, many universities have adopted policies that address bigotry by placing restrictions on speech. The alternative to such restrictions, many administrators argue, is to allow bigots to run rampant and to subject their targets to a loss of equal educational opportunity. The power of a university to eliminate bias on campus ultimately depends not on its ability to punish a racist speaker, but instead on the depth of its commitment to the principles of equality and education.   Many universities, under pressure to respond to the concerns of those who are the objects of hate, have adopted codes or policies prohibiting speech that offends any group based on race, gender, ethnicity, religion or sexual orientation.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That's the wrong response, well-meaning or not.&nb...

Wednesday, September 18, 2019

The Philosophy of Birches :: Robert Frost Birches Essays

The Philosophy of Birches  Ã‚        Ã‚  Ã‚   The philosophy expressed in "Birches" poses no threat to popular values or beliefs, and it is so appealingly affirmative that many readers have treasured the poem as a masterpiece. Among Frost's most celebrated works, perhaps only "Stopping by Woods on a Snowy Evening" ranks ahead of it. Yet to critics like Brooks and Squires, the persona's philosophical stance in "Birches" is a serious weakness. [. . .] The didactic and philosophical element that some critics have attacked strikes others as the very core of Frost's virtue. [. . .] Perhaps impartial observers can accept the notion that "Birches" is neither as bad as its harshest opponents suggest nor as good as its most adoring advocates claim. [. . .] "Birches" . . . contains three fairly lengthy descriptions that do not involve unusual perspectives. In fact, the most original and distinctive vision in the poem--the passage treating the ice on the trees (ll. 5-14)--is undercut both by the self-consciousness of its final line ("You'd think the inner dome of heaven had fallen") and by the two much more conventionally perceived environments that follow it: the rural boyhood of the swinger of birches (ll. 23-40) and the "pathless wood," which represents life's "considerations" (ll. 44-47). As a result, the poem's ardent concluding lines--its closing pronouncements on life, death, and human aspiration--do not arise from a particular experience. Instead, they are presented as doctrines that we must accept or reject on the basis of our credence in the speaker as a wise countryman whose familiarity with birch trees, ice storms, and pathless woods gives him authority as a philosopher. Since in "Birches" the natural object--tree, ice crystal, pathless wood, etc.--functions as proof of the speaker's rusticity, Frost has no need for extraordinary perspectives, and therefore the poem does little to convince us that an "experience," to use [Robert] Langbaum's wording, "is really taking place, that the object is seen and not merely remembered from a public or abstract view of it." This is not to deny that the poem contains some brilliant descriptive passages (especially memorable are the clicking, cracking, shattering ice crystals in lines 7-11 and the boy's painstaking climb and sudden, exhilarating descent in lines 35-40), and without doubt, the closing lines offer an engaging exegesis of swinging birches as a way of life. But though we learn a great deal about this speaker's beliefs and preferences, we find at last that he has not revealed himself as profoundly as does the speaker in "After Apple-Picking.

Tuesday, September 17, 2019

Organizational Conflict in Noahs Ark Preschool Essay -- Interpreting

Conflicts in an organization impact the employees and the organization itself in a variety of ways. It is a constant hindrance in organizational life due to conflicting goals between managers and workers. In definition, conflict is â€Å"the interaction of interdependent people who perceive incompatible goals and interference from one another in achieving those goals† (George 287). While most individuals perceive conflict as being a negative aspect in a working relationship, others believe it â€Å"allows the opportunity to release built-up tension, stimulate critical thinking, and strengthen relationships† (George 287). I extensively observed the conflicts at Noah’s Ark Preschool and found these conflicts to have both positive and negative effects on the organization and its employees. During my evaluation I focused on how conflicts emerged, how they were managed, and in what ways the organization could improve its conflict management skills. The first step in resolving organizational conflict is to consider the typical sources of conflict (Donais). The sources of conflict are infinite, but some are recurrent and persistent. Poor communication skills can stimulate conflict and lead to misunderstandings between employees or between employee and manager. While conducting my interview, I learned the director of Noah’s Ark, Regina, is frequently vague and inconsistent with instructions. One employee described a situation in which Regina allowed the employees to wear shorts one afternoon—which is against dress code— but disciplined them for wearing shorts the next day. In this situation, lack of communication and information from employer to employee caused a misinterpretation of rules the organization routinely abides by. A difference... ...; How Dangerous Can it Be?."  Yahoo Contributor Network. N.p., 3 Jan. 2011. Web. 28 Apr. 2014. Kuehner-Hebert, Katie. "Mismanaging Workplace Conflicts."  www.HREOnline.com. LRP Publications, 22 Aug. 2012. Web. 28 Apr. 2014. "Association for Conflict Resolution—Giving Voice to the Choices for Quality Conflict Resolution."  Association for Conflict Resolution. N.p., n.d. Web. 28 Apr. 2014. Segal, Jeanne , and Melinda Smith. "Conflict Resolution Skills."  Turning Conflicts into Opportunities. N.p., 1 Apr. 2014. Web. 28 Apr. 2014. Burrell, Bonnie. "Collaboration Toolbox || MODULE 1 > Conflict Management."Collaboration Toolbox || MODULE 1 > Conflict Management. N.p., 1 Jan. 2001. Web. 28 Apr. 2014. Dreu, Carsten K. W. de.. "Productive Conflict: The Importance of Conflict Management and Conflict Issues."  Using conflict in organizations. London: Sage, 1997. . Print.

Pythagoras Theorem and Financial polynomials Essay

                  Ahmed and Vanessa have interest in locating a treasure, which is buried. It is my responsibility to help the two locate it. First, I will help them locate it by the use of Pythagorean quadratic. As per Ahmed’s half, the treasure is buried in the desert (2x + 6) paces form the Castle Rock while as per Vanessa’s half she has to walk (x) paces to the north then walk (2x + 4) paces to the east. According to the Pythagorean theorem, every right angled triangle with length (a) and (b) as well as a hypotenuse (c), has a relationship of (a2 + b2 = c2) (Larson & Hostetler, 2009).                  In Ahmed and Vanessa’s case, I will let a=x, b =2x+4 and then c=2x+6. To follow, will be my efforts to put the measurements above into the real Pythagoras theorem equation as follows: X2+ (2x+4)2=(2x+6)2 this is the equation formed out of the Pythagoras Theorem X2+4Ãâ€"2+16x+16 = 4Ãâ€"2+ 24x+36 are the binomials squared x2 & 4Ãâ€"2 on both sides can be subtracted out. X2+16x+16 = 24x +36 subtract 16x from both sides X2+16 = 8x+36 now subtract 36 from both sides X2-20 = 8x X2-8x-20=0 I will use to solve the function by factoring using the zero factor. (x-) (x+) the coefficient of x2 Application and selection from the following (-2, 10: -10,2: -5,4; -4, -5) In this case, it seems that I am going to use -10 and 2 is as per how the expression looks like this (x-10)(x+2)=0 X-10=0 or x+2=0 creation of a complex equation x=10 or x=-2 these are the two probable resolutions to this equation.                     One of the two calculated solutions is an extraneous solutions, as it do not work with such sceneries. The remaining solution I only have is (X=10) as the number of paces Ahmed and Vanessa have to accomplish to find the lost treasure. As a result the treasure is 10 paces to the north 2x+4 connect the 10, now its 2(10)+4=24 paces to the east of Castle Rock, or 2x+6= 2(10)+6=26 paces from Castle Rock. Financial polynomial                   For the case of financial polynomials, I have first to write the polynomial without the parenthesis. Following the above, I have to solve for p= 2000 + r = 10% for part A and then solve for p= $5670 + r = 3.5% for part B, without the parenthesis as follows: P + P r + P r2/4 (the original polynomial) to reach this I followed the following steps: (1 + r/2)2 This is because it looks as if it is foil P(1 + r/2) P (1+r/2)(1+r/2) After the two equations I combine like terms. Because I am multiplying by 2 on r/2, it cancels out both 2’s and I then get left with is r as follows; P(1+ r/2 + r/2 + r2/4) P(1 + 2(r/2) + r2/4) I then write in descending order (P + Pr + Pr2) To solve for P=2000 and r=10% the following follows; P + Pr + Pr2/4 2000 + 2000 Ãâ€"(0.10) +2000Ãâ€" 0.1024 2000 + 200 + 5 = $2205 P(1+ r/2)2 2000Ãâ€"( 1 + .10)2 2000Ãâ€"(1.05)2 2000Ãâ€"( 1.1025) = $2205 For part B I will solve for P=5670 and r= 3.5% P + Pr + P Ãâ€"(r2/4) 5670 + 5670Ãâ€" (0.035) + 5670 Ãâ€" 0.0352 5670 + 198.45 + 1.7364375 = 5870.1864375 This is approximately ($5870.19) The problem 70 on page 311 has the following steps; (-9Ãâ€"3 + 3Ãâ€"2 – 15x) à · (-3x) The Dividend is (-9Ãâ€"3 + 3Ãâ€"2 – 15x), and the Divisor is (-3x). The Dividend is (-9Ãâ€"3 + 3Ãâ€"2 – 15x), and the Divisor is (-3x). -9Ãâ€"3 + 3Ãâ€"2 – 15x -3xAfter I divide -9 by -3 which equals +3. The x on the bottom cancels the x from the top. -9Ãâ€"3 + 3Ãâ€"2 – 15x -3x -3x -3x -9* x*x* x I am now left with 3Ãâ€"2 for the first part of the polynomial. -3 * x -9*x *x * x -3 * x I first divide 3 by -3, which equals -1 and the x from the bottom cancels out one of the x’s from the top. -9Ãâ€"3 + 3Ãâ€"2 – 15x -3x -3x -3x 3 *x *x At this point I am left with -1x, which simplifies to just –x, as the second part of the polynomial. Then -3 *x 3 *x * x -3 * x Then I divide -15 by -3, which equals positive 5, and the x on the bottom cancels out the x on the top, so you do not have any x’s to carry onto the answer of the equation. -9Ãâ€"3 + 3Ãâ€"2 – 15x -3x -3x -3x -15 *x At this point I am left with only 5 for the last part of the polynomial, and the answer is 3Ãâ€"2 – x + 5. -3 * x -15 * x -3 * x                   The negative sign from the -3 x changes the plus sign in the equation to a minus sign, it changes the minus sign to a plus sign in the final answer, and the equation is in Descending order. Reference Larson, R., & Hostetler, R. P. (2009). Elementary and intermediate algebra. Boston, Mass: Houghton Mifflin Source document

Monday, September 16, 2019

English literature exam paper Essay

†¢How does the writer present her thoughts and feeling about the struggle for identity? †¢How far is the extract similar to and different from your wider reading about the struggle for identity in modern literature? You should consider the writers’ choices of form, structure and language as well as subject matter. Betty Friedan has started her speech with two rhetorical questions, â€Å"Am I saying that women have to be liberated from men? That men are the enemy?† She is encouraging her audience to think about what her feelings are exactly. She quickly answers her own question, â€Å"No.† Within the first two sentences she has already got her audience to think about her views and their response to that. This was a good way to get her audience intrigued about the content of the rest of her speech. Her first paragraph is a basic overview of her feelings on the modern’s women’s movement. This way she can develop her points further in the rest of her speech. Throughout her speech, Friedan uses very negative language to describe men and their actions. For example, forced, suppressed, brutal etc. This shows that she has very negative views towards men and isn’t afraid to share this. She uses this pessimistic language to show how men have been holding back women and their struggle for identity. She says â€Å"men are going to bear the guilty burden of the passive destiny they have forced upon women,† The word forced is quite a harsh and aggressive word and this shows how she feel women have been treated by the other sex. She uses the metaphor of men and women being half human because of certain things holding them aback. For example, â€Å"Men are not allowed to cry.† And â€Å"as women are only half-human, until we can go this next step forward.† This shows that women can’t feel whole or complete until she is equal with men. The metaphor is carried on in the last paragraph but that when women are finally â€Å"allowed to become full people† that the next generations will live in a better wo rld. The word â€Å"allowed† suggest that she feels women are being suppressed by men or another controlling factor. Friedan says in the last paragraph â€Å"relate to each other in terms of all of the possible dimensions of our personalities – male and female, as comrades, as colleagues, as friends, as lovers.† Firstly she shows that they are separate as she disconnects by separating the genders, â€Å"male and female†. However, she then describes both the male and female population together â€Å"as comrades†. The word â€Å"comrades† have military connotations. This shows that men and women could work together in something that is seen as so masculine as the army. She then describes them â€Å"as colleagues†. This follows on from being comrades. If they can work together efficiently together in the military then they can handle working together in everyday jobs as equals. The effect of the whole list is that they are different (different genders) but are equal. She shows the struggle that women face in everyday life, â€Å"hate and jealousy and buried resentment and hypocrisies,† These words all help to show how negatively the way women are being treated is seen. Friedan then goes on to explain what life will be after men have learnt to except that women are people to, â€Å"there will be a whole new sense of love that will make what we call love on Valentine’s Day look very pallid.† There is two ways to look at this. Firstly, Valentine’s Day is meant to be the one day in the year where you show how much you love someone, this can show how much gaining an identity means to the women and what it will do to the world. However, one could argue that Valentine’s Day is only one day a year and so the changes could only be semi permanent. The whole speech from Betty Friedan is all about women’s struggle for identity. In Death of a Salesman, by Arthur Miller, there are subtle hints about the same issue. For example, at the end of Act One Biff and Happy are talking to Willy about getting some money and starting up a business together, Linda is also in the room. Linda tries to speak, â€Å"Maybe things are beginning to –â€Å" and Will ironically interrupts her and says â€Å"Stop interrupting,† Throughout the play Willy is putting Linda down even though she is the only person in the family that is really concerned about Willy’s health. However, we can see that in the play Willy represents the older generations views on women and Biff has the more modern and just outlook on it which represents the younger generation. This is shown again at the end of Act One. Linda starts to speak again and Willy interrupts her as he has done previously however this time Biff tells Willy â€Å"Don’t yell at her pop, will ya?† this shows how the women’s battle for identity has been paying off as the younger generations are starting to accept that this isn’t right. Betty Friedan foreshadows this in her speech when she says â€Å"children be born and brought up with more love and responsibility than today,† this shows what the modern population is going to grow up around. However, in Death of a Salesman we get the impression that Linda is essentially a housewife and is there to look after her family, mainly Willy, and to do domestic jobs around the house. This is fundamentally a typical role of women of the time. However, Betty Friedan seems to be saying that women are being active about changing the oppression that they are under. This difference in attitudes however could be to do with the age of the women and the modernity of them. For example the struggle for identity in the modern era can be different for different people. Because Linda is part of the older, less modern generation she is less likely to want to bring about change whereas Betty Friedan and the women she is talking about have more modern and equal views.

Sunday, September 15, 2019

Paradox of Samsung’s rise Essay

Summary Samsung has been grown up to the one of the world giant company. Thus, Samsung faces the challenge of moving beyond their home markets. As the company growing abroad, the CEO Gunhee Lee needed to reinvent the strategy. Thus, Samsung tried to follow the strategies of developed Multi National Corporation. Samsung multiplied Japanese management system and Western management system at the same time into the new Samsung’s Hybrid System. This system continuously improves the organizational process. It also creates the culture focusing on the innovation. Thus, the president Lee decided that sending the people abroad and hiring people who were non-Korean. That way, Samsung can openly experience lots of culture and systems and find what are the best suitable for the company. Samsung also provides the sufficient competition for talent, combined with a strong confusion tradition of respect for elders, through changing into performance based-pay system form seniority-based compensation an d promotion system. These several factors especially Samsung’s Hybrid system and Mix and match strategy led the Samsung to become a global company. Arguments 1. The purpose of hiring employees from outside is very ideal, but it is hard to headhunt talented people especially hunting the entry-level employees from outside. It works for high position (Samsung even uses their chartered plane to scout the competent people). However, what Samsung is trying to do is spreading whole company with new-thinkers and sending insiders abroad. How do they attract some big innovators from abroad for even relatively low position? Although it is clear that Samsung itself is internationally competitive enough, it will be very difficult to entice talented outsiders who want to work for their own countries. 2. In terms of Global Strategy Group (GSG), in this article, they are trying to dilute their geodraphical repatriation in Samsung. In reality, they are not many board members from outside. Most external employees are likely to go abroad after working Samsung for only few years. It tells that Samsung seems hard time to make their company global. There is still existed strong hierarchy culture inside. Also, high-pressured membership training in every summer is one of the important reason to lead new-thinkers go back to outside. Samsung’s strong confusion tradition of respect for elders and seniority-based compensation and promotion system are still existed. Thus, it seems to stand in the way of outsider’s loyalty towards Samsung.

Saturday, September 14, 2019

Fertilizer Industry Pakistan

The enhanced productivity in agriculture sector can be achieved by improved and efficient crop husbandry. Applying fertilizers in required quantity and quality at appropriate times with the using of other inputs can improve yield per healthcare of agriculture crops. In the article, the production of fertilizers, factors that affect on it and other relevant aspects have been analyzed. Introduction The fertilizer industry has played a significant and responsible role in the development of both the agriculture and industrial sectors of economy. Fertilizer Industry is in turmoil due to 70% rise in gas prices in the year 1999. Agriculture sector occupies the dominant position but failed to give due attention to Economic Development. The yield per hectare is low in our country due to various reasons. Using Fertilizer in required quantity and quality at appropriate time is best hope to improve per hectare yield if irrigation water and certified seeds are provided according to requirement and weather conditions are favorable, because fertilizer provides essential nutrients which are required for the smooth growth of a plant. At the time of independence of Pakistan, there was no any fertilizer factory but at present eleven fertilizer units work both in private and public sectors. The Government imports fertilizers by investing huge foreign exchange every year in order to meet the requirement of farmers which results in balance of payment crisis and shortage of food. In England in 1842 Sir John Lawes treated bones with sulphuric acid and began producing a product he called superphosphate. In 1685, or the first time, potassium was Detected in the rock salt mined at stassfurt, Germany. This discovery led to the foundation of the potash industry. In Pakistan, Fertilizer is produced since 1957, at present five types of fertilizer i. e. N, CAN, AS, NP, and SSP are produced and marketed besides imported Fertilizers, by both Public and Private Sector.

Friday, September 13, 2019

Strategic Business Report Essay Example | Topics and Well Written Essays - 2250 words

Strategic Business Report - Essay Example The company over the initial years has relentlessly focused on obtaining scale of operations which it believes will be the foundation for its future profitable growth. It has been to such an extent that it has sacrificed profits for growth during initial phase and posted its first profit only in the year 2003, nearly after nine years of operations. The strategy followed is a customer focused approach which the company believes will help it attain the scale it needs for long term success. 1.2.1 Product: Amazon .com sells operates in North America as well as internationally through retail websites which include amazon.com, amazon.ca, amazon.de, amazon.fr, amazon.co.jp, amazon.co.uk, shopbop.com, endless.com, and the Joyo Amazon Web sites at joyo.cn and amazon.cn.. It sells its product in over 200 countries. The product range which its sources and sells are books; electronics and computers; toys, kids, and baby; sports and outdoors; movies, music, and games; home and garden; apparel, shoes, and jewelry; tools, auto, and industrial; digital downloads; grocery; and health. Amazon.com, Inc. operates retail Web sites, as well as provides programs that enable third parties to sell their products on its Web sites. It enables customers to use single click technology to complete purchase of all sellers and check out, making purchase easy and convenient. The company's Amazon Enterprise Solutions offer sellers e-commerce expertise, technology, and operational infrastructure to e nable e-commerce businesses operating under their own brand name and Web site address. It also offers Amazon Web Services, which provide access to technology infrastructure that developers can use to enable virtually various types of businesses. 1.2.2 Price: The unique offering of Amazon.com is its ability to offer products at a price lower than any other retailer, because of its unique model (no expensive retail space). 1.2.3 Promotion: MillionAmazon.com has steadily increased its spending on advertising and promotion and brand building. In 2005 it valued its goodwill as $159 million. Amazons unique brand image as a top web based retail company built right from day one, is what drives the company's growth. 1.2.4: Place/ Supply chain management: Strong delivery system is one of its strong points of Amazon.com. To manage logistics it believes in having strong analysis based systems. It uses mathematical modeling and algorithms extensively to forecast, match delivery centres,